A customer story, or testimonial video, uses real clients and customers to evangelize your product or service. A case study video might talk about a project you worked on for a client, the challenge you were up against, and the results it led to.
When and how should you use them?
Customer story and Testimonial videos should be used during the consideration and decision phases of the purchasing funnel. Send these videos out in newsletters, place them on Social Media and your blog,